A Dog’s Purpose Premiere Cancelled Due to Backlash

The film's premiere has been cancelled after footage of alleged animal abuse leaked

After footage of terrified German Sheppard Hercules being allegedly forced into turbulent water during the filming of A Dog’s Purpose was released by TMZ, the reputation of the film has shifted from feel good to boycott.

The film’s Los Angeles premiere and press spotlights have been completely cancelled. PETA’s super pissed too. They have spoken out on the video, calling for a boycott of the film which was supposed to be released on January 27.

The film’s cast and crew have taken to social media to get their thoughts out since the video surfaced. The director of the film, Lasse Hallstrom, has been tweeting away the haters while trying his hardest to express his true love for dogs.


A Dog’s Purpose production company Amblin Entertainment and distributor Universal Studios called the film “A celebration of the special connection between humans and their dogs.”

Since the video was released, both parties have spoken out on the negative buzz surrounding the film by stating “While we continue to review the circumstances shown in the edited footage, Amblin is confident that great care and concern was shown for the German Shepherd Hercules, as well as for all of the other dogs featured throughout the production of the film. There were several days of rehearsal of the water scenes to ensure Hercules was comfortable with all of the stunts. On the day of the shoot, ‪Hercules did not want to perform the stunt portrayed on the tape, so the Amblin production team did not proceed with filming that shot.Hercules is happy and healthy.”

Yikes.