Today Arkells revealed the video for “My Heart’s Always Yours”, the second single off their fourth studio album, Morning Report (August 2016).
The video features the band being observed in a collection of unique art installations. When coming up with a video concept for “My Heart’s Always Yours” the band decided to turn to Alyssa Pankiw of the interactive media production company, The Young Astronauts. Max Kerman had this to say:
“Making a video for a romantic song is hard. If you’re not careful it’ll quickly turn in to the trailer for A Walk To Remember. We loved (director) Ally’s previous work, and when she pitched a treatment that was more abstract and less on the nose, we were immediately drawn to the idea. There’s a visceral experience about being in an art gallery that I really enjoy. A lot of great art doesn’t serve it right up to you – you have to patiently take it in and then unpack your feelings. That’s what the video offers – it gives me the feels without any trite nods to romantic nostalgia.“