In a press release Monday afternoon, cofounder and CEO of Google Larry Page renamed and restructured their parent company as Alphabet.
The new parent company, Page says, will “oversee the new initiatives Google has been launching as of late.”
The New York Times reported that the new parent company has run into some trouble with German car manufacturer BMW, who already owns the domain Alphabet.com. BMW uses Alphabet as a subsidiary, which provides services to companies with vehicle fleets.
“We are not planning to sell the domain,” said Micaela Sandstede, a spokesperson for the car company. She describes the website as an “active” aspect of the company’s business.
BMW is currently looking into whether any trademark infringement has occurred from Google’s end, but there is no legal action planned, according to Sandstede.
Alphabet has since secured its domain as abc.xyz featuring a letter from Larry Page describing the company’s new structure and goals. Since it has been changed, BMW can continue using their domain…at least until the traffic overload slows down on there.
BMW is not the only one with the word “Alphabet” in their name; in fact, twitter user @Alphabet has been receiving more attention than usual this week.
Well, that was an interesting way to end a Monday…
— Chris Andrikanich (@alphabet) August 10, 2015
(Main image courtesy of Σπύρος Βάθης via Flickr)