If you don’t know how many calories are in your daily Venti Caramel Macchiato, you probably don’t want to find out now.
Starbucks, AKA the world’s largest coffee chain, is adding calorie counts to its menu boards for beverages and food items in all of their Canadian locations. The changes will come into effect September 29th for drinks and November 2nd for food. The Seattle-based company claims the new labeling coincides with their efforts to hold a transparency with customers.
“We will be the largest national retailer to fully provide caloric information on menu boards in store,” said Starbucks Canada president Rossann Williams, who made the announcement earlier today. “Menu labelling is yet another step to extend our long-standing commitment to ensuring our customers across Canada have the information they need to make informed decisions.”
The caloric information will only apply to standard orders, meaning your custom triple grande, half sweet, non-fat double chocolate chip Frappucino won’t make the cut. Any revisions (such as substituting milk, eliminating whip cream, or adding flavour shots) will change the amount of calories in the item.
Studies show that customers fail to estimate the nutritional content correctly, and that the consumers decision is influenced by seeing the information while ordering. Studies don’t have to prove that once people actually realize the calorie count, they might reconsider their order.
Beginning in January, Ontario will become the first province to mandate caloric information on menus for all restaurants with 20 or more locations.
For now, enjoy the caloric nutrition for these popular drink items at Starbucks (based on Grande):
Chai Tea Latte
Strawberries and Cream Frappuccino
Pumpkin Spice Latte
Salted Caramel Mocha
The Tazo Green Tea Frappuccino
Mocha Cookie Crumble Frappuccino
White Hot Chocolate
Image courtesy Starbucks Canada