David Mirvish Plans to Move Honest Ed’s Sign to Victoria Street Next Year

Honest Ed’s Glows On!

While Tuesday saw the removal of the Honest Ed’s sign from its home on the corner of Bloor and Bathurst, we now know the sign won’t be gone for long. David Mirvish, son of “Honest” Ed Mirvish and heir to the family business, announced he plans to reassemble the sign above the Ed Mirvish Theatre on Victoria Street in 2018.

Speaking to the Toronto Star, Mr. Mirvish revealed his plan for the hulking light show. “Luckily, I have a place to put it. I have a wall that’s big enough for 30 x 60 feet, so I’m hopeful and quite sure that the city will give permission and we’ll put it on Victoria Street.”

Iconic Honest Ed's sign is coming down

"I'm heartbroken, because it's part of Toronto. It will never be replaced." Neighbours watch as Honest Ed's sign comes down. The iconic sign will be refurbished and placed over Ed Mirvish theatre. Read the full story here: https://www.thestar.com/news/gta/2017/05/23/honest-eds-sign-to-get-a-new-home-over-mirvish-theatre.html

Posted by The Toronto Star on Tuesday, May 23, 2017

 

The 30 x 60 feet wall on Victoria Street that Mr. Mirvish claims to own is the Ed Mirvish Theatre just south of Dundas Square. David and his late father had long been involved with the city’s theatre life, saving the Royal Alexandra Theatre from demolition in 1962 and building the Princess of Wales Theatre in 1993.

“I still come through customs and the officers will say to me, ‘you know, I got my first pair of shoes at Honest Ed’s,’ or “my mother bought her first frying pan there,'” David told reporters. “So it’s more than a sign. It really says that there’s opportunity for all of us.”

“And I look forward to a year from now having a little event where we can see the sign go back up and be a part of Toronto once more.”