Feminist Book Store in Portland Puts Up “F*Ck Portlandia” Sign

“We stand behind our collective decision to discontinue our relationship with the show. And we f*cking love the sign.”

Did you know the feminist bookstore in Portlandia is based on an actual specialty bookstore called In Other Words, located in Portland’s Northeast district?

It is easily one of the most popular sketches on the show, featuring Carrie Brownstein and Fred Armisen as the bookstore employees. In the sketch, they parody a certain type of stereotypical, over-the-top Feminist.

The sketches are even filmed at In Other Words, and the exposure has made it a popular stop on the Portland tourist checklist. But this week, the staff of the real business have made it public that they do not support the show’s further use of their store as a filming location, with a lovely little sign in the front window that reads: “Fuck Portlandia!”.

The words “transmisogyny,” “racism,” “gentrification,” “queer antagonism,” and “devaluation of feminist discourse” are written underneath the bold statement.

Followed by the straightforward sign, the store wrote a scathing blog post on their website that explicitly renounced their relationship with the popular television show, and criticized its moral and political integrity. Their objections include poor compensation for film space, and the removal of the stores “Black Lives Matter” signage written on the front window, as requested by the show’s producers.

The staff also bring to light the show’s social harm, stating how it encourages accelerated gentrification of the city, and poorly represents queer people. “The current board, staff, and volunteers were not involved in the decision, made six years ago, to allow Portlandia to film at In Other Words,” the blog reads. “We stand behind our collective decision to discontinue our relationship with the show. And we fucking love the sign.” Read the full post here.

Something to think about. What are your thoughts on the disunion? Watch a clip from the show below.