How movies factor into Netflix users’ binge-watching routine

Common patterns emerge in subscribers' viewing habits

If you break up your online series binge-watching by taking in a movie before moving onto another television show, then count yourself among the majority of Netflix subscribers.

Netflix analyzed the viewing data of over 86 million users around the world between January 2016 and October 2016 and the results showed that subscribers tend to break up series binge-watching spells with a movie.

Upon finishing a series, 59 per cent of users took a break, typically lasting three days, before diving into another show. More than half (61 per cent) of those subscribers opted to watch a movie in between series. From that data, Netflix found some patterns in viewing habits. Here’s a look at some common pairings among shows and subsequent films viewed upon completing a series.

“It’s interesting that in this golden age of television, movies are consistently in demand on Netflix,” said Netflix chief content officer Ted Sarandos in a release. “What we’ve come to figure out is that movies are really an important part of people’s viewing routines and complementary to the way they watch and enjoy TV.”

Here are some findings via Netflix:

  • Fast talking fans of Gilmore Girls keep their pop culture references fresh with Clueless and Mean Girls
  • Fuller House fans continue their walk down memory lane with How to Lose a Guy in 10 Days
  • Post Marvel’s Jessica Jones, user’s look for other strong female characters in V for Vendetta and The Hunger Games
  • Canadian members continue the creepy of Pretty Little Liars with Hush and The Mortal Instruments: City of Bones
  • When the relationship drama on Grey’s Anatomy isn’t enough, fans turn to Sleeping with Other People and Couples Retreat
  • Canadian members continue the whimsy of Unbreakable Kimmy Schmidt with 13 Going on 30 and The Princess Bride
  • Post Narcos, users moved onto Scarface, Cartel Land and Narco Cultura to get their fix
  • Suits fans dealt with their Harvey Specter deficiency by watching Now You See Me and Ocean’s Twelve
  • After watching House of Cards, some members moved to Beasts of No Nation while others needed a break from ruthless leaders with Ant-Man
  • Vince Gilligan’s cinematic nod to Tarantino in Breaking Bad didn’t go unnoticed with watchers moving on to Pulp Fiction
  • Members switched from the balmy coast of Bloodline to the greed of Wall Street in The Big Short
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    How do your personal Netflix-watching habits compare to the company’s findings.