Instagram is Changing the Way Photos Show Up in Your Feed

"See the moments you care about first"

UPDATE: Monday, March 28, 2016

Today Instagram rolls out their new algorithm, ditching the chronological format we’ve come to know and love. You may have noticed that some brands, celebs and bloggers you follow have been posting photos this morning urging you to #TurnMeOn. This is referring to post notifications. By turning on post notifications, you won’t have to worry about missing a post from your best buds and favourite Instagram accounts.

Are you a fan? Chime in in the comments below.


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Today Instagram revealed their plans to change the organization of your feed. Soon, photos will be displayed based on which pics you most likely want to see (similar to your Facebook feed), rather than in chronological order.

Here’s what Instagram had to say:

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.

We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.

What do you think about the changes? Let us know in the comments below.

Take a look at some of our most recent uploads and be sure to follow us @indie88toronto if you haven’t already!!

Had a little visit from @walrustheband today and got in our psych rock fix in for the morning!

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Jazz and hip-hop are bless #Badbadnotgood tearing up @thedanforthmusichall

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Hello sunshine ☀️

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Tots with the team. 👏

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