Were you wondering why giant artists including Jack White (Third Man Records), Coldplay, Beyoncé, Madonna, Kanye West, Nicki Minaj, Rihanna, Daft Punk, and Arcade Fire, changed their social media profile pics to a turquoise square today? Wonder no more. It’s all in support of Tidal‘s launch.
"The Tides They Are-A Changing" #TIDALforALL
— Mr. Carter (@S_C_) March 30, 2015
— Third Man Records (@thirdmanrecords) March 30, 2015
Tidal is the high-fidelity music streaming service that Jay Z recently bought which offers users lossless CD-quality audio and video with plans that cost a cool $19.95 a month. Tidal’s got deals with all of the major record labels, playlists and editorial content curated by the pros, and is positioned as a competition to Spotify (T-Swift fans can listen to her whole discography here).
Would you try Tidal? Let us know what you think below.
Together we can make music history. Show support and make your profile photo blue. Turn the tide. #TIDALforALL
— Arcade Fire (@arcadefire) March 30, 2015