Jay Z Launches Tidal Streaming Service With Support Of Kanye, Jack White and More

High profile artists are changing their Twitter pictures to turquoise squares to support Tidal

Were you wondering why giant artists including Jack White (Third Man Records), Coldplay, Beyoncé, Madonna, Kanye West, Nicki Minaj, Rihanna, Daft Punk, and Arcade Fire, changed their social media profile pics to a turquoise square today? Wonder no more. It’s all in support of Tidal‘s launch.

Tidal is the high-fidelity music streaming service that Jay Z recently bought which offers users lossless CD-quality audio and video with plans that cost a cool $19.95 a month. Tidal’s got deals with all of the major record labels, playlists and editorial content curated by the pros, and is positioned as a competition to Spotify (T-Swift fans can listen to her whole discography here).

Would you try Tidal? Let us know what you think below.