Meet Dos Equis’ New ‘Most Interesting Man in the World’


Last time we saw the “Most Interesting Man”, he was taking off to Mars for, presumptively the rest of eternity, blasting off on one final mission.

Now, a younger, and much adventurous interesting man has taken his title.

On Wednesday, Dos Equis revealed the reincarnation of the “Most Interesting Man in the World” in a short teaser. The new man of the hour, Augustin Legrand, a 41 year old bearded dude from France, has a lot to live up to.

Dos Equis’s “Most Interesting Man in the World” campaign has been running strong for a decade, with Jonathan Goldsmith playing the original character. It’s no doubt the success of the advertisements made the then-low profile beer brand into a household name. Not to mention, the viral internet meme based on the character’s catch phrase.

We’ll have to wait until October to see more, but until then, enjoy the teaser in the player above.