Canadian rock band Nickelback have become a global phenomenon – but not for the most positive reasons.
Since the early 2000s, the Chad Kroeger-fronted group has become one of the world’s most hated bands. Whether it’s their abilities to write generic, a-typical pickup truck classic rock, or their headstrong “rockstar” attitudes, the band continues to find themselves on the wrong side of reviews (by critics and fans alike).
One Finnish student took it upon herself to get to the bottom of the band’s 20 year punchline career, conducting a study at the University of Eastern Finland. Titled “Hypocritical Bullshit Performed Through Gritted Teeth: Authenticity Discourses In Nickelback’s Album Reviews In Finnish Media”, Salli Anttonen delves into Nickelback’s horrendous critical reviews from their past eight albums.
“It became a phenomenon where the journalists were using the same [reasons] to bash them, and almost making an art out of ridiculing them. Nickelback is too much of everything to be enough of something. They follow genre expectations too well, which is seen as empty imitation, but also not well enough, which is read as commercial tactics and as a lack of a stable and sincere identity.”
Chad Kroeger recently spoke out about the abuse his band’s public image has endured as Blabbermouth points out:
“I think we actually used to pay a little bit of attention to that, and we just kind of accepted it’s, like, nope, we are never going to be one of those bands, we are never going to be the critic’s darlings, and we’re okay with that. Even a lot of critics are kind of, like, ‘We’ve done our best to try and get the word out there that as many people as possible should hate this band because we hate this band.’ And they’ve just sort of gone, ‘You know what? We can’t do it. We cannot convince anybody else to hate this band as much as we do.'”
Nickelback is currently writing their ninth studio album. Let’s see how that goes.
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