Take a Look at Toronto’s New Anti-Racism Campaign

OCASI and the City of Toronto teamed up to spark conversations and combat racism.

The City of Toronto and Ontario Council of Agencies Serving Immigrants unveiled a new educational ad campaign aimed at combating xenophobia and islamophobia on Tuesday that has definitely caught the public’s attention.

The campaign is part of the Refugee Resettlement Program that was launched by City Council in October 2015. The posters use powerful visuals and language to spark conversation challenging xenophobic or islamophobic ideals. They were created in partnership with OCASI who has extensive experience working with refugees allowing them to provide valuable insight.

The campaign will feature out of home ads as well as ads on social media. It aims to encourage Torontonians to welcome the approximate 4,500 Syrian refugees who have moved their homes to Toronto since November 2015. It is also hoping to challenge pre-existing stereotypes and ideas surrounding “Muslims, racialized, refugees in general, and refugees from the Middle East and Africa in particular,” explained Debbie Douglas, Executive Director of OCASI in a press release.

The ad campaign was created with social impact agency Public Inc. and has already been posted on various bus shelters throughout the city. Toronto prides itself on multiculturalism and as Councillor Joe Mihevc (Ward 21 St. Paul’s) said, “this diversity contributes to our strength.” Everyone can do their part in helping Toronto in its fight to end discrimination and racism. Keep your eye out in the upcoming weeks and don’t be afraid to start a conversation.

Photo: OCASI’s Facebook