There’s a TIFF Bot that will Help You Choose which Movies to See

Because decisions are hard.

It’s that time of year again. We’re only a week away from The Toronto International Film Festival – the highlight of every Canadian film buff’s summer. Known for introducing Oscar contenders and launching the careers of talented actors and filmmakers, it’s one of the film industry’s most prestigious and respected events. Tickets go on sale to the public September 4 at 9AM.

With so many films being showcased (397 to be exact), it can be tough to really nail down what you want to see. After all, how could you possibly look through hundreds of film descriptions before picking the perfect match?

Thanks to technology, the TIFFBOT will do all of the deciding for you, and it’s just a few clicks away. The film-loving robot is a simple chatbot for Facebook Messenger, built by Toronto digital product agency TWG, in partnership with creative communications agency, 88Creative. It’s programmed to help you find the perfect movie match, based on the genres you enjoy.


To test her out, add TIFFBOT to Facebook Messenger by clicking “Ready to Talk Movies?” on the landing page and ask for a recommendation by genre, or for one of TIFFBOT’s top picks.

Check out the movie lineup .

The Toronto International Film Festival runs erefrom September 8th to the 18th.