TV Store Prank Promotes New ‘Rings’ Movie

First you watch it, then you die

Viral marketing agency Thinkmodo strikes again!

From their 2013 “Telekinetic Coffee Shop Surprise” promoting Carrie and the “Beauty Shop Scare” that promoted The Last Exorcism Part II, the agency decided to scare some more unsuspecting customers.

With another Ring movie hitting the big screen, what better way to promote the film than by scaring people with Samara herself.

Setting up a brightly lit room with a friendly salesperson, customers didn’t expect to see the ghostly appearance of the iconic character to come crawling out of a TV screen.

Rings will be in theatres on February 3rd.