Last year, the record industry saw a 52% jump in vinyl sales, but execs are still weary to invest too much time and money into the vinyl industry. Candace Berry, general manager of Universal Music Distribution, told Rolling Stone:
“It’s a great marketing opportunity. While we do expect growth to continue, it’d be hard to project exactly what that’s going to be. I know a lot of people in the business who’ve gotten back into vinyl the last couple years. But I’m not sure they’re playing their vinyl every single day like they’re listening on their device.”
Records like Taylor Swift’s 1989, Sam Smith’s In the Lonely Hour and Jack White’s Lazaretto sold so quickly that they left retailers with none of the biggest LPs. However, vinyl sales only make up six percent of total overall record sales.
The expense of vinyls versus other listening methods, coupled with the inability to make vinyls portable, is another point of hesitation. “From a label perspective, it’s expensive. You’ve got to ship it. There are environmental concerns,” says Robb Nansel, who runs both the Saddle Creek record label and a small, vinyl-only record store.
That being said, execs still love the feel of vinyl. “We love vinyl. It’s our preferred format,” Nansel said. Tom Corson, president of RCA Records, echoed Nansel’s thoughts. “We welcome it. It’s a sexy, cool product. It represents an investment in music that’s an emotional one,” he told Rolling Stone.
What do you think about the vinyl trend? Will it fade out or is it here to stay? Let us know in the comments.
(Main image by Nina via Flickr)