Watch: Kendrick Lamar Releases Short Film

Sometimes you just gotta shout it from the rooftops.

Kendrick Lamar screams “I AM KENDRICK” from the rooftops of Compton in a short film released in partnership with Reebok Classic. The Anthony Mandler (Lana Del Rey’s Tropico)-directed film features Kendrick returning to the old neighbourhood and connecting with kids through his music. He also drops the verse for the upcoming track “Kendrick Lamar – I Am”.

Catch a glimpse in to the unseen world of Kendrick Lamar here: