Watch: Purity Ring Reveals New Video for “heartsigh”

Duo releases latest video from album another eternity

Canadian electro-pop duo, Purity Ring, has released a new music video for their track “heartsigh.” Off of the band’s latest album, another eternity, the futuristic video features dreamy close ups of Megan James and Corin Roddick, plenty of strobe lights, and dancers wearing slightly unsettling, straitjacket-like costumes. Directed by Cecil Frena and Alex Fischer and designed by the band, the video also showcases an interactive art piece entitled Submergence. The piece was created by a group of British artists called Squidsoup and is composed of over 2500 LED lights.

In a statement released by a press release, James commented, “It was an honest collaboration that combined the ideas of the band with the talents of the directors, dancers and crew.  The video consists of the many elements we have created and chosen to express in a live context, but has an added sightline of being in another world, keeping the past in arms with the present and holding a bit of magic in the dark.”

Watch the video in the player above.