Purity Ring’s “heartsigh” music video, directed by Cecil Frena & Alex Fischer, is what some may call a visual masterpiece.
The band actually designed most of the components of this video themselves. The entire stage show and music video layout, their costumes and crystal mallet synths were all created by the band’s Megan James and Corin Roddick.
The video also incorporates a beautiful, interactive LED light installation designed by Squidsoup. Eccentric choreography in “heartsigh” is credited to Juliette Irons, which adds to the futuristic vibe throughout.
Watch it in the player above.