12 Company Logos with Hidden Images That You Won’t Believe You Didn’t See

Subliminal messaging you're probably missing everyday

TwentyTwoWords.com recently uncovered some interesting facts about some of the most familiar corporate logos you probably come across daily. We always knew that companies went lengths to gain brand loyalty, but these subliminal messages within their logos might have flown under your radar. Take a look at 12 company logos with hidden images you won’t believe you didn’t see sooner below. How many are you seeing for the first time?


You probably see this image daily but did you miss the arrow in between the E and the X? It represents speed and precision.


Check out Wendy’s collar. The word “mom” is there to remind you that Wendy’s is like mom’s home-cooked meals… if your mom cooked up square patties and frostys in paper cups.


The peacock in the NBC logo is one of the more obvious hidden images. Each of its coloured feathers represents the divisions of the network.


Baskin-Robbins is known for their 31 flavours of ice cream, as shown in pink in their logo.


If you take a breath from stuffing your face with chips, you’ll notice the two Ts in the logo are also having a fiesta of their own.


The G in Goodwill is a smiley face. Because giving and saving should make you happy.

Tour de France

There is literally a cyclist on tour in this logo. The O, U, R and yellow circle make up the bike and its rider.

Hershey Kisses

Each pack of Hershey Kisses comes with an extra kiss – see it, right there between the K and the I?


The P in Pinterest symbolizes a pin that users would use to pin the recipes, DIY projects and beauty techniques they’ll never use to their virtual bulletin boards.

Sony’s VAIO

It’s not just a modern logo; the first two letters in VAIO represent the analog signal with the last two letters making up the 1 and 0 of the digital world.


The Toblerone logo has an image of the Matterhorn mountain (where the company originated) but if you look closely, there’s a hidden bear climbing the mountain.


The Golden Arches have a double meaning. Apparently in the 1960s, design consultant/psychologist Louis Cheskin said customers unconsciously recognize the two yellow humps as “symbolism of a pair of nourishing breasts.” Ooook.


Know of any other logos with hidden meanings? Tell us about them in the comments!