HomeMusic16-year-old indie pop artist AVIV shares video for 'Drowning In The Culture'

16-year-old indie pop artist AVIV shares video for ‘Drowning In The Culture’

16-year-old Canadian bedroom pop act AVIV has shared a video for her new single, “Drowning In The Culture,” out now via Photo Finish Records.

The new single marks a turning point for AVIV, as she stepped into her own voice as a songwriter. Lyrically, “Drowning In The Culture” is all about a moment when AVIV was mistaken for a 25-year-old in a red eye flight. Throughout the track, she sings of the hardships of chasing your dreams atop indie pop melodies. The accompanying video sees AVIV performing along to the tune beneath a red light and painting

“I’m just a teenager who acts much older, still gets excited about little things, and really loves to over-analyze her emotions and put them into music,” AVIV explains. “I try to be true to myself with everything I do. The more AVIV the music is, the better.”

Watch the video for “Drowning In The Culture” below.

Growing up in a big family, every Saturday AVIV would go record shopping with her siblings and parents on Queen Street in Toronto. Together, they’d hunt for Fleetwood Mac, Radiohead, and more.

“Most families went to the mall,’ AVIV explains. “We went to the record store together.”

That love for music has truly permeates AVIV’s life, and you can hear that passion on “Drowning In The Culture.” The track serves as the title track to her EP.

“It’s been a long time in the making, I wrote it over the pandemic and I think a lot of the songs deal with different subjects and feelings that come through being a teenager in those times,” AVIV explains of the EP.

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