A new study in The New York Times by Seth Stephens-Davidowitz looks at the popularity of music among different demographics. Among the discoveries in Stephens-Davidowitz’s examination of Spotify streaming data is the fact that men currently 38 years old are the biggest fans of Radiohead’s 1993 hit “Creep.”
The research found consistent patterns that indicated men were most likely to stream songs that they first heard when they were 14, while women were influenced by music they heard at the age of 13.
“Consider, for example, the song ‘Creep,’ by Radiohead,” Stephens-Davidowitz wrote. “This is the 164th most popular song among men who are now 38 years old. But it is not in the top 300 for the cohort born 10 years earlier or 10 years later.
“Note that the men who most like ‘Creep’ now were roughly 14 when the song came out in 1993. In fact, this is a consistent pattern.”
“It turns out that the “Creep” situation is pretty much universal,” Stephens-Davidowitz continued. “Songs that came out decades earlier are now, on average, most popular among men who were 14 when they were first released. The most important period for men in forming their adult tastes were the ages 13 to 16.
“What about women? On average, their favorite songs came out when they were 13. The most important period for women were the ages 11 to 14.”
So, how does Stephens-Davidowitz’s research line up with your own personal music taste and streaming habits?