Indie88 has the perfect mix
Radio for reach and loyalty
Digital content to target and engage
Events and promotions
Discovery

Strategy

Creative Production

Launch & Grow
“Indie 88 is not just focused on collecting advertising
dollars, it feels more like a partnership or a collaboration.
These campaigns have been the most successful compared
to other forms of advertising that we’ve tried.”
Sarah Dougall
Made You Look Jewellery
Queen West Store that showcases the work of over 100 local Toronto Jewellery Designers

Radio's Reach and the Influence of Audio

RADIO REACHES 88%
OF CANADIANS EACH WEEK1

Clever radio advertising creates theatre of the mind for advertisers. One minute you’re sitting in your car in traffic, the next you’re on a beach in the Caribbean. The power of sound is quite incredible. When radio is combined with Internet advertising, unaided recall of brand increases 4.5X over Internet advertising alone.2

TARGET THE RIGHT AUDIENCE

In only three years since launch, Indie88 has become a valuable asset to Toronto advertisers. Our clients include small local businesses, but also BMW. We speak to Queen Street West hipsters, but we also connect with high-income families. We help you reach the right audience, on the right platforms, with impactful campaigns.

Sources: 1. All radio listeners over 12 (Numeris total Canada, fall 2015 radio diary survey) 2. Radio Ad Lab, “Radio and the Internet”



INDIE88 ON-AIR
Age Group

25-49
WEEKLY FULL
COVERAGE REACH

641,922

(and growing)

HOUSEHOLD INCOME
$100K+ INDEX

148%
Source: Numeris PPM Toronto R01 2017 – Mon-Sun 5a-1a – A12+/Comp % AMA
INDIE88 ONLINE
Pageviews

800,000

(monthly)

SOCIAL MEDIA
IMPRESSIONS

35 million

(monthly)

Session Length

20+ mins.
Source: Google Analytics & Sprout Social

Ad Solutions

On Air

  • Broadcast commercials
  • Feature sponsorships
  • Custom integrations

Online

  • Written & video sponsored content
  • Large format display
  • Audio and video pre-roll

Events/Promotions

  • On-air/on-site/online



Our Story

SEE HOW STIEGL
INCREASED THEIR BRAND REACH AND SALES IN THE GTA
READ THE CASE STUDY

Our advertisers

Let's Get Started
Brett Dakin
Director of Sales
EMAIL  brett@indie88.com

Award-Winning

Gold Medal winner —
Best Radio Station in Canada
2016 Canadian Online Publishing Awards

Winner — Rock Radio Station of the Year
2015/2016/2017 Canadian Music Week

Nominated — Best Multi-platform solution
2016 Canadian Online Publishing Awards

Indie88 is a digital first company, built to compete with the online players outside of radio: locally, nationally, and internationally. The Indie88.com digital experience puts the audience first: Your Music. Your Lifestyle. Indie88.com aims to become a world leader in the discovery of indie music and culture.