Indie88 has the perfect mix
Radio for reach and loyalty

Digital content to target and engage

Events and promotions
Discovery
Strategy
Creative Production
Launch & Grow

Strategy

Creative Production

Launch & Grow
“Indie 88 is not just focused on collecting advertising
dollars, it feels more like a partnership or a collaboration.
These campaigns have been the most successful compared
to other forms of advertising that we’ve tried.”
dollars, it feels more like a partnership or a collaboration.
These campaigns have been the most successful compared
to other forms of advertising that we’ve tried.”
Sarah Dougall
Made You Look Jewellery
Queen West Store that showcases the work of over 100 local Toronto Jewellery Designers
Radio's Reach and the Influence of Audio
RADIO REACHES 88%
OF CANADIANS EACH WEEK1
Clever radio advertising creates theatre of the mind for advertisers. One minute you’re sitting in your car in traffic, the next you’re on a beach in the Caribbean. The power of sound is quite incredible. When radio is combined with Internet advertising, unaided recall of brand increases 4.5X over Internet advertising alone.2
TARGET THE RIGHT AUDIENCE
In only three years since launch, Indie88 has become a valuable asset to Toronto advertisers. Our clients include small local businesses, but also BMW. We speak to Queen Street West hipsters, but we also connect with high-income families. We help you reach the right audience, on the right platforms, with impactful campaigns.Sources: 1. All radio listeners over 12 (Numeris total Canada, fall 2015 radio diary survey) 2. Radio Ad Lab, “Radio and the Internet”
INDIE88 ON-AIR
Age Group
25-49
WEEKLY FULL
COVERAGE REACH
COVERAGE REACH
641,922
(and growing)
HOUSEHOLD INCOME
$100K+ INDEX
$100K+ INDEX
148%
Source: Numeris PPM Toronto R01 2017 – Mon-Sun 5a-1a – A12+/Comp % AMA
INDIE88 ONLINE
Pageviews
800,000
(monthly)
SOCIAL MEDIA
IMPRESSIONS
IMPRESSIONS
35 million
(monthly)
Session Length
20+ mins.
Source: Google Analytics & Sprout Social
Ad Solutions
On Air
- Broadcast commercials
- Feature sponsorships
- Custom integrations
Online
- Written & video sponsored content
- Large format display
- Audio and video pre-roll
Events/Promotions
- On-air/on-site/online
Our advertisers












Award-Winning

Gold Medal winner —
Best Radio Station in Canada
2016 Canadian Online Publishing Awards
Winner — Rock Radio Station of the Year
2015/2016/2017 Canadian Music Week
Nominated — Best Multi-platform solution
2016 Canadian Online Publishing Awards