After using a photo of Iggy Pop without his consent for their new campaign, Amnesty International has publicly apologized.
The ad featured a battered and bruised Iggy Pop with a caption translated to “Justin Beiber is the future of rock and roll,” to drive home their message that a tortured man will say anything.
Well it turns out, Amnesty International didn’t have permission to use Iggy Pop’s photo in their ad and have since issued a public apology statement. The apology statement reads:
To generate awareness about our campaign against torture, Amnesty International Belgium French speaking section used an image of Iggy Pop without his authorization.
Even though we acted in good faith, we would like to apologise to Iggy Pop for having done so.
The overall goal of this campaign is to try to influence people’s ideas on the use of torture. According to surveys, a shocking number of people believe that “torture may sometimes be useful”; more than 36% of people even think that torture is justified in some cases. This is unacceptable, and we illustrate this reality with the message that a man who is tortured will say anything in order to escape this awfulness, using provocative images and statements to attract public attention. We would therefore also like to make it clear that the statement attributed to Iggy Pop that he believes Justin Bieber is the future of rock and roll does not represent Iggy Pop’s personal opinion but was part of the creative process for this campaign and was intended to be ironic.