As of today, the building formerly known as the Ricoh Coliseum will now be known as The Coca-Cola Coliseum.
The announcement was made today in a joint statement between Coca-Cola and Maple Leafs Sports & Entertainment about the home arena for the Toronto Marlies. The 96-year-old building was previously named Ricoh Coliseum in 2003 when the Japanese electronics company bought the rights to the name.
This is one of several of Toronto’s biggest arenas that have undergone name changes in recent history. Just this month, the building FKA The Air Canada Centre was renamed to The Scotiabank Arena.
— MLSE PR (@MLSEPR) July 11, 2018
“This strategic and exciting partnership shows our deep commitment to the community, and gives us a fantastic opportunity to help bring people together through community-focused programs and inclusive access,” said Michael Samoszewski, Vice-President of Marketing with Coca-Cola Ltd.
The new deal was signed for a 10-year naming rights with no mention of an extension or the value of the buy. It’s also unclear there are any structural changes planned for the building, but considering the Toronto Marlies took home the Calder Cup this season, they deserve some upgrades.
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