Last night YouTube kicked off the inaugural YouTube Music Awards. The show was hosted by Jason Schwartzman and Reggie Watts and featured a number of “live music videos” from Arcade Fire, M.I.A., Lady Gaga and more, directed by Spike Jonze (who was also the creative director of entire broadcast).
Arcade Fire’s latest single “Afterlife” opened the show with what appeared to be Greta Gerwig breaking up with her boyfriend in her apartment. She begins to express her emotions through interpretive dance moves along hallways and eventually into a forest when Win Butler appears to be singing behind her. With a little visual trickery, the camera pans around to show Gerwig run into audience backed by a dance crew, revealing to the viewers that this was indeed a live music video.
Watch the performance below:
Win Butler put on his best Kanye West impression last night when Taylor Swift fans were accepting her award. Check out the clip below: