After a long teaser campaign, Arcade Fire has finally shared the much anticipated REFLEKTOR in the form of an interactive video, which is being characterized as a “Virtual Projection” created by Vincent Morisset.
Users visit justareflektor.com and interact with characters and their own image through two screens simultaneously: their mobile/tablet device and desktop. The mobile device is enabled through entering a customized code generated on the web-site.
This is the second time Arcade Fire has pushed the boundaries using new interactive web technologies to promote their music. In 2010, the band released The Wildnerness Downtown, an interactive video using the newly available Google Earth.
For more information on the technology and behind-the-scenes visit: https://www.justareflektor.com/about
Also released was the official YouTube video for “Reflektor.” Watch the official video below.