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Arkells Release New Video for “My Heart’s Always Yours”

Today Arkells revealed the video for “My Heart’s Always Yours”, the second single off their fourth studio album, Morning Report (August 2016).

The video features the band being observed in a collection of unique art installations. When coming up with a video concept for “My Heart’s Always Yours” the band decided to turn to Alyssa Pankiw of the interactive media production company, The Young Astronauts. Max Kerman had this to say:

Making a video for a romantic song is hard. If you’re not careful it’ll quickly turn in to the trailer for A Walk To Remember. We loved (director) Ally’s previous work, and when she pitched a treatment that was more abstract and less on the nose, we were immediately drawn to the idea. There’s a visceral experience about being in an art gallery that I really enjoy. A lot of great art doesn’t serve it right up to you – you have to patiently take it in and then unpack your feelings. That’s what the video offers – it gives me the feels without any trite nods to romantic nostalgia.

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