HomeMusicArlo Parks sings of gentle endings on new single 'Softly'

Arlo Parks sings of gentle endings on new single ‘Softly’

Arlo Parks is back with her first single of 2022, “Softly.”

Today’s release marks Arlo Parks’ first new music since 2021’s Collapsed In Sunbeams. “Softly” comes accompanied by a video directed by Zhang and Knight. The warm, sun-drenched video has a nostalgic tinge that fits the track perfectly.

“‘Softly’ is a song about yearning, about how fragile you feel in the dying days of a relationship when you’re still desperately in love,” Arlo Parks explains. “The song is about how it feels to brace yourself before the blow of a break up and reminisce about the days where it all felt luminous.”

Watch the video for “Softly” below.

“For us ‘Softly’ explored the idea of wanting something that was once perfect to end in a gentle way, and we wanted to express this using the world surrounding Arlo,” Zhang and Knight explain of the video. “We were instinctively drawn to the warm toned, hazy nostalgia of the 1960s, as we loved the idea of something universally romantic being slowly stripped away throughout the film.”

“We based the colors of the bricks, trims and doors on mid-century painting in order to bake this romanticism into everything,” they continue of the new Arlo Parks video. “The production itself was a huge challenge, as everything was captured in-camera with each piece of the set built on wheels operated by several production crew. However, we knew it was all worth it when we saw the skyscrapers dancing around Arlo for the first time.”

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