Bono Apologizes for ‘Songs of Innocence’ iTunes Stunt

Leading man says sorry for U2 album appearing in all iTunes libraries

After seemingly endless controversy on the subject, Bono has apologized for the Songs of Innocence iTunes situation via Facebook video Q&A. You can watch his solemn response below at around 2:15.

If you just got into this new-fangled internet thing, let us catch you up: U2 made a deal with Apple in order to distribute their newest record to all iTunes users for free – but the album was downloaded onto everyone’s iTunes library without their consent.

A fan asked the blunt question: “Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude.”

Bono seemed sincere in responding with:

“Oops…I’m sorry about that. I had this beautiful idea…might have gotten carried away with ourselves. Artists are prone to that thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard. There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.”

Post by U2.