After stripping down songs from Elephant Shell while on tour with Tokyo Police Club, Dave Monks began a love affair with minimal, acoustic tunes as opposed to his usual pop-driven post-punk songs. This eventually led to Monks’ career as a solo artist, releasing his debut EP All Signs Point To Yes. Of the six track EP, Dave Monks has just premiered a video for the second single “The Rules”.
Check it out in the player above.
Singing to his friends Michael and Michelle, who’ve both seemingly suffered a break-up (or worse), Monks consoles the two with advice but reiterates some harsh realities. “Well I know you’re starting to think, when everyone acts like their on a postcard why is it your heart that has to sink?” He explains, “Well I don’t make the rules, I just play along.”
Monks brings some of that honesty to that his video: “Since the album shoot was ‘60s inspired, we decided to look at promotional music videos from that time. Most of them are b-roll, live shows and footage from recording dates slapped together. We decided to go in that direction, but with a performance cut in to hold it all together,” explained the film’s director Chris Schoonover.