Coldplay Releases Interactive Music Video for “Ink”

You control the story

Coldplay just released a heart-wrenching interactive music video for their Ghost Stories track “Ink”. The video, which has over 300 alternate stories, is a choose-your-own-adventure style video where the viewer chooses a man’s path through his grief after losing his loved one. In a beautifully animated world, viewers are cued at experience-changing intersections to make decisions such as choosing whether to fly with an eagle or climb through a cave.

The story weaves back and forth between the viewer’s selections and lyrics that tie in to the story, eventually leading you to the same ending. Written, animated and directed by L.A. based agency Blind in collaboration with digital media company Interlude, “Ink” is the only music video off Ghost Stories that will not be available on their upcoming live CD/DVD set Ghost Stories Live 2014. It will only be available online and you can check it out right here!