Toronto synth pop outfit For Esmé are giving back this holiday season. Teaming up with the Canadian Mental Health association, the band is donating all proceeds from their album Sugar to the CMHA’s Holiday Gift Program through the month of December.
The announcement comes with a new music video for Sugar‘s “Just Yet” — a song inspired by the band’s own mental health problems, namely frontwoman Martha Meredith’s struggles with seasonal depression disorder.
“Just Yet” paints a realistic picture of the many stigmas surrounding mental health, with lyrics like “pity’s not a party, pity’s no place to place your bets.”
The video’s director, D.W Waterson said this in a press release:
“For me, the song is about the journey to re-find yourself after experiencing an emotionally devastating moment. When you’re dizzy within your own darkness and you have to relearn who you are. Wandering through new territory you ultimately grow, becoming stronger then you once were before, rising up to a new you.”
Throughout the Holiday season, proceeds from Sugar will go to CMHA’s Holiday Gift Program which raises funds for personal care items for people who find themselves at risk during the holiday season. In addition you can contribute to For Esme’s pay-what-you-can fundraising effort all month long.