Toronto alt-rocker Jay Feelbender (Goodbye Honolulu, Luna Li, Creep Creep Beach, HeadSpace) has shared a video for his new single “Cheap Whisky.”
The song serves as the title track to his forthcoming solo album, Cheap Whisky. “Cheap Whisky” is an alt-pop anthem with gritty instrumentals and catchy vocals. For the accompanying video, Feelbender sent the track to Emmy-nominated director Warren P. Sonoda. Sonoda came up with the idea of the inflatable bubble. Throughout the clip, feelbender galavants around Toronto, drinking whisky from the confines of a bubble.
“I wrote the lyrics for ‘Cheap Whisky’ one cold, end of winter night during lockdown in Toronto,” Jay Feelbender explains. “I was walking around with a little bottle of… you guessed it, cheap whisky (Canadian Club to be exact) and I had these feelings welling up inside me about the loneliness we’d all been feeling over the last year of this global pandemic, which is a very strange feeling to have when you live in a big city. While I was walking around, I literally saw no one on the street, and I felt almost completely alone in the city. It was scary but also felt very unconfined.”
Watch the video for “Cheap Whisky” below.
“Essentially, the song was written to highlight the isolation, and in some cases, the strange freedom that has been felt all over the world during this global pandemic,” Jay Feelbender adds. “As well as the beauty and healing that can come from spending some time exploring the world around you on a long walk.”
Jay Feelbender recorded Cheap Whisky in Toronto with Braden Sauder at Marquee Sound. For ten days, Feelbender and Sauder woke up, immediately began making music. They would only stop when they couldn’t keep going anymore.
“The 24/7 method may not be sustainable,” Feelbender adds. “But it might be my favourite way to crank out a body of work.”
Lead photo courtesy of the artist.