Happy Soul Project Wins Billboard

Over 45,000 votes cast in Win Your Own Billboard contest

Congratulations to the grand prize winner of the Indie88 “Win Your Own Billboard” contest:
Happy Soul Project.

Tara McCallan won the contest with this touching and inspiring entry that received the highest number of votes from Indie88 listeners:

I had a daughter a year and a half ago… a daughter that has rocked my world. My daughter Pip has gone through numerous eye and heart surgeries, wears a patch, tiny contacts, little baby glasses. So I understand why some people stare at her or are curious. What I don’t understand though is those who purposely want to make fun of Pip or others with a disability. You see she also just happens to have Down syndrome.

Since she was born I started Happy Soul Project and have made it my mission to show others that although our life is a wee bit different, it is brilliant and it is beautiful all the same. So if we could help just one person by seeing Pip and our message that “What Makes You Different Is What Makes You Beautiful” on a big, bloody billboard that would be just about the best thing on the planet.

On April 14th, Indie88 announced that we would be giving away a giant billboard to one lucky listener to put anything they want on it: 200 square feet of space, towering above the city at one of the busiest intersections in Canada (Bay and Bloor) where over half-a-million people will see it!

We received hundreds and hundreds of remarkable and/or ridiculous entries and judges from Indie88 and CBS Outdoor narrowed the finalists down to the Top 12. Then it was up to Indie88’s listeners to vote for their favourite. After over 45,000 votes, the winner has been chosen and you can now see the Happy Soul Project billboard at the corner of Bay and Bloor, posted on Wednesday, May 14th.

Here’s the final standing for all finalists:
1. Happy Soul Project
2. Dogecoin on the Moon
3. Help Dr. J.
4. STOP, SMILE! Enjoy the small things.
5. Meet John Rodd Turnbull
6. Will You Marry Me?
7. XOXO
8. The Meaningless Magic Eye
9. On Vacation
10. Teenage Kicks
11. Snapchat
12. Pepsi & Wine