Canadian discount retailer Zellers is set to make its return next year.
According to Hudson’s Bay Co., Zellers will debut a new e-commerce website and expand its physical location in select Hudson’s Bay department stores nearly a decade after it shuttered most of its doors. In early 2023, the beloved chain will relaunch across the country.
The new version of the retailer will give customers “a digital-first shopping journey that taps into the nostalgia of the brand.”
Hudson's Bay says it will relaunch Zellers in early 2023, with a new ecommerce site and an expanded presence within Hudson's Bay department stores. The news comes a decade after the discount chain shuttered most of its locations. https://t.co/5QOqMKRCzr
— CBC News Alerts (@CBCAlerts) August 17, 2022
The Zellers department store was founded in 1931, and was later acquired by HBC in 1978. It served as the discount division of Hudson’s Bay, “where the lowest price is the law.” In the 1990s, the company peaked, with approximately 350 locations.
In 2011, HBC sold most of the remaining locations to Target Corp. before closing most of its stores by 2013. There were still a handful of locations open as liquidation outlets until 2020.
But recently, the company launched pop-up shops inside some Hudson’s Bay stores in Burlington, Ontario and Anjou, Quebec.
The return of the company comes amid an ongoing lawsuit over a Quebec family’s use of the brand. The Moniz family reportedly is behind several recent trademark applications and corporate registries, including Zellers Inc., Zellers Convenience Store Inc., and Zellers Restaurant Inc.
HBC accused the Moniz family of trademark infringement, depreciation of goodwill, and so-called passing off.
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