TORONTO, ON (October 30, 2014) – Just days after holding the 2nd Annual Indie88 Halloween Blood Drive, Toronto radio station Indie88 (CIND-FM) has been honoured by the Ontario Association of Broadcasters, winning a Community Service Award for the initiative.
The award was handed out at the OAB Gala Awards Dinner at the Marriott Toronto Airport Hotel on Thursday, October 30th, 2014. Indie88 was recognized for their Halloween Blood Drive event in partnership with Canadian Blood Services.
“Radio is at its best when it serves the community in an entertaining way. We’re honoured to be recognized by the OAB for our First Annual Halloween Blood Drive,” said Adam Thompson, Program Director at Indie88.
The station launched its first annual Indie88 Halloween Blood Drive on October 31st, 2013. In the spirit of Halloween, the station encouraged the “living” to give blood to the “vampires” at Canadian Blood Services. The result was an overwhelming number of donors that came to give blood – with many people having to be turned away once the clinic reached capacity.
“I’m very proud of this award from the Ontario Association of Broadcasters. It’s truly an honour to be recognized by our peers in broadcasting,” said Megan Bingley, General Manager at Indie88. “Indie88 listeners care deeply about their community. It is a pleasure to connect our listeners with a cause like Canadian Blood Services. A heartfelt ‘thanks’ to everyone who took time out of their day to donate blood.”
In addition to record numbers of donors, especially first-time donors, at the Canadian Blood Services clinics, the promotion also generated tremendous awareness for blood donations in Canada. Indie88 also held the second annual Halloween Blood Drive this past weekend, taking the event to the street utilizing Canadian Blood Service’s Bloodmobile – a mobile clinic that was parked at Ripley’s Aquarium of Canada at the foot of the CN Tower. Once again the event was an overwhelming success and the station hopes to make the Halloween Blood Drive even bigger in 2015.
The Ontario Association of Broadcasters’ Community Service Awards are presented to stations for their outstanding contributions of airtime and staffing to worthwhile organizations in their respective communities. The Community Service Awards program acknowledges the generosity of broadcasters and also recognizes the creativity in creating a successful public service campaign.
More details on the initiative at Indie88.com.
ABOUT CENTRAL ONTARIO BROADCASTING/INDIE88
Founded in 1988, Central Ontario Broadcasting is an independent broadcasting company that owns and operates three radio stations: Indie88 in Toronto, Rock 95 and 107.5 Kool FM in Barrie. Indie88 (CIND-FM) officially launched on August 3rd, 2013 as Canada’s first Indie station – Giving Great Music A Home. The station supports the musician behind the song and puts the audience first. Indie88 is committed to providing a platform for emerging Canadian artists and all their fans. To experience Indie88, tune in to 88.1 FM and Indie88.com.