British artist Josie Proto has shared a new video for “I Bet You Fall Apart.”
The track is dedicated to those who have started losing interest at the end of a relationship, as Proto delivers bubbly vocals atop a video game-inspired instrumental.
“This video is the best one yet! Starring my best friend Mia Blackman and my cousin Mia Everndon and created by an incredible team headed up by my good friend Adam Fox, this video exceeded every expectation I had,” Proto explains. “I’m so excited to share this and I am incredibly grateful for all those involved. This video itself tells the story of a young girl teaching her future-self how to break up with her partner. It was such a laugh to film and I’m so proud of how it has turned out. Oli, our editor, has really created a masterpiece!”
Watch the video for “I Bet You Fall Apart” below.