Indie88 Premiere: Montreal singer-songwriter Sasha Cay releases video for new track ‘Archie’

Cay's forthcoming EP is set for release in Spring 2020

Montreal folk rock artist Sasha Cay has released a video for her new track “Archie.”

“I think about songs the same way I think about stories,” Cay tells Indie88. “The characters I imagine and the lives they live out typically wind up in one or the other, and ‘Archie’ is one of them. The song follows a young boy who has run away from home to join his outcast uncle, who lives and roams in an old van. Through a series of vignettes, I take you through the boy’s realization of Archie’s life as a thief, the consequences that follow and the looming fear that it is too late to turn back.”

The track is a gritty, echoing ballad that revolves around Cay’s melancholic, silky vocal lines as she delivers powerful lyricism. The accompanying video follows a man in a suit driving from town to town alone, forced to face his own thoughts in the loneliness of his hotel rooms.

Listen to “Archie” below.

Cay’s forthcoming EP is set for release in Spring 2020.

Lead photo courtesy of Maria Serna.