Peterborough, Ontario native Nick Ferrio has unveiled a new video for “How Will I Know” ahead of the release of his forthcoming record Have a Nice Day. Ferrio’s latest video was filmed while he was touring from Ontario to the Maritimes last winter.
“‘How Will I Know’ is a philosophical song; it’s about my relationship with music and thinking about why I’m drawn to make it, especially in today’s day and age, with the music industry changing,” Ferrio told Indie88. “I’m asking myself a series of questions throughout the song: why am I drawn to do this? Is this my work? It brings me such joy, but is it ‘work’? Is music still worth something?”
Watch Nick Ferrio’s “How Will I Know” video below.
Have a Nice Day is being touted as a “rock and roll record with deeply personal lyrics – reflecting on becoming a new parent, his mental health, and his life as a touring musician.”
Look for the record later this month.