Instagram Launches Official Channel to Celebrate Music

@Music will explore artists new and old from around the globe

Yesterday Instagram launched @Music — a channel that aims to connect fans to the artists they love, and to showcase up-and-coming talent in the industry. According to Instagram, the app has always been very involved in music, and this is their way of celebrating all that the industry has to offer.

The account’s inaugural post outline what @Music will be about and it’s all very official: daily posts will feature artist profiles, music lessons, and exposés on emerging musicians. Some of the first artists featured include The Roots’ frontman and “Tonight Show” bandleader Questlove and British band Until the Ribbon Breaks.

There’s been talk that this attempt will flop — as have other apps who have tried to incorporate music into their social sphere — but maybe Instagram will come out on top.

Check out @Music’s posts so far:

The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project. Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new. — Kevin Systrom, Founder and CEO Art by @jaredeberhardt

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When it comes to music, Roots drummer and “Tonight Show” bandleader Questlove (@questlove) is all about the highs and lows. Take DJing, for instance. Give the crowd too many hits and you’ll numb them into the ground; too many non-jams and you’ll drive them off the dance floor. “When I first started, I was just desperate,” he says about the lack of pacing in his shows. “I was like, this is a hit, this is a hit, this is a hit. And you get addicted to the adrenaline rush of, ‘OH MY GOD THIS IS MY SONG.’ You kill them so much. I realized that now I am more obsessed with the opposite. I will put a bad song on and actually watch them filter out the floor. And I will wait two minutes [then play] ‘Uptown Funk’ –– ‘OH MY GOD IT’S MY SONG’ –– and then the scream is bigger than before. –Instagram @music Photo by @questlove

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Since 2010, Ikkyu Nakajima (@ikkyu193), Motoko “Motifour” Kida and Hiromi “Hirohiro” Sagane have been on a journey with no destination — an endless road trip of instant ramen, rock climbing walls and fake mustaches. The girls make up the band Tricot (pronounced “tree-ko,” after the French word for a type of knitting), a math rock trio based in Kyoto with a penchant for emotional vocals layered over complex guitar riffs. “When we first started Tricot we thought that we wanted to be signed to a big record label but we don't think it's cool at all,” says Nakajima, who plays guitar and sings. “The way we’re doing things at the moment, we have absolutely no idea what’s going to happen next — and that’s precisely why we want to do it this way.” –– Mike Sunda for Instagram @music Photo by @ikkyu193

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Grizzly Bear lead singer Ed Droste (@edroste) is happy to call Los Angeles home, but travel is one of his true callings. There he is throwing up mock-gang signs in coastal Massachusetts, playing cricket in Jodhpur, India, and exploring a snow-covered field in Lucerne, Switzerland. “It’s my favorite thing to do other than music,” he says. “I’m always hyper-stimulated when I go to another country.” Not only does Ed document his travels, he also likes to capture his life as a working musician. When the members of Grizzly Bear sequestered themselves at Ed’s mother’s to record their last album, he regularly posted photos from their studio sessions. “It’s inspiring to have another outlet when you’re creating something,” says the 36-year-old musician. “When I look back, it looks like a snapshot of a certain time, with the colors I was using then.” #DoubleTrack – Margaret Wappler for Instagram @music Photo by @edroste

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