When Bruce Pavitt started Sub Pop Records in 1986 there was no way to predict the huge cultural impact the record label would have on modern music. What began as a scrappy little magazine column and radio show has grown into one of the most influential record labels of our time. If the label name doesn’t ring a bell surely some of the artists released on the label will: Soundgarden, Mudhoney, The Postal Service, The Shins, Fleet Foxes, and most importantly Nirvana. The list is too long to even put a dent in but everyone can agree that Nirvana is one of the most important bands in the history of Rock and Roll.
I was lucky enough to chat with Bruce Pavitt on The Morning after this week about the early days of Nirvana and what made the band so special. In his latest book “Experiencing Nirvana: Grunge in Europe, 1989” Bruce tells the story of an eight day tour with the band and the challenges and victories the group experienced.