Jack White Premieres Interactive Video

3-in-1 video for "That Black Bat Licorice"

Jack White has revealed his inventive new 3-in-1 music video for his latest single “That Black Bat Licorice.” The video offers three original films of differing themes that can be interchanged based on viewers’ interaction. The video trio also draws from the vision of three different directors – James Blagden, Brad Holland and White himself. See below for a listing of directors and their vignettes.

Press and hold 3 or B to make the video interactive

Animated video: Directed by James Blagden
Live Action video: Directed by Jack White
Headbang video: Directed by Brad Holland