He may never admit it, but Jay Z’s “music revolution” might be one big flop.
The music streaming service Tidal, which Jay Z bought for $56 million and launched about two weeks ago, was supposed to change the future of music by paying artists fairly – according to the music industry’s elite who were invited to sign the app’s declaration. But shortly after the app’s hot start in the US iPhone top 20 download chart, Tidal dropped off the top 700. Maybe fans lost sympathy for how little Beyonce and Madonna get paid. Also soon after launch, Tidal CEO Andy Chen was fired in a “streamlining” effort. Best of luck to Peter Tonstad who will replace Chen in the interim.
To add fuel to the fire, Tidal’s main rivals are at the top of their game. As a result of Tidal’s Spotify-bashing campaign, Spotify soared back into the iPad’s top 40 downloads, the first time since November 2014. Both Pandora and Spotify now sit at #3 and #4 respectively on the US iPhone revenue chart. No press is bad press?
Even one of Tidal’s core owners is showing some doubt. Over the last week Kanye West deleted all tweets mentioning the streaming service and got rid of his Tidal Twitter avatar. Some people started to take notice and Ye showed the app some love via Twitter late last night.
Let’s just remember the video that “changed the course of history”: