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KFC hits pause on ‘Finger Lickin’ Good’ slogan amid pandemic

Fried chicken chain KFC has temporarily suspended its “Finger Lickin’ Good” slogan in what appears to be a move rooted in both response to the ongoing COVID-19 pandemic, and some good old fashioned viral marketing.

The company shared a short video to make the announcement, stating “That thing we always say? Ignore it. For now.”

Check out the announcement below.

KFC has used the slogan for 64 years. We’ll see you on the other side of the vaccine, Finger Lickin’ Good.

Image via Flickr/Marufish

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