American events promoter and venue operator Live Nation is planning to have a sustainable approach, as they are opting to go plastic-free for their music festivals.
Festivals such as Latitude, Wireless, and Reading & Leeds will ban single-use plastics within the next two years. They have pledged to ban single-use plastics from all of its festivals by the year 2021. Live Nation is committed to spreading the ban to all of the venues that it operates, aiming to make them zero-waste spaces by the year 2030.
— Dancing Astronaut (@dancingastro) July 8, 2019
“Hosting over 35,000 concerts and festivals each year, Live Nation has the opportunity and responsibility to provide our artists and fans with a live music experience that protects our planet,” Live Nation Entertainment CEO Michael Rapino explains in a statement. “The adverse effects of climate change are undeniable, and we want to use our place on the world stage to be part of the solution. Together our concerts, venues, festivals, and offices around the world are setting new sustainability standards for live events.”
Not only is the company planning to be sustainable and zero-waste in thier festivals, but they will extend the movement to all of the company’s office spaces as well. This will allow them to to half their greenhouse gas emissions by 2030.
The decision came shortly after Glastonbury banned single-use plastics for the festival they hosted last month.