Loblaws is launching a No Name lager through the ‘buck-a-beer’ promotion in Ontario

It's set to launch over Family Day weekend

Maybe “buck-a-beer” isn’t obsolete after all.

Today, Loblaw Co. Ltd. announced that it will be making an Ontario-brewed lager, packaged in the traditional bright yellow and black No Name packaging. A six-pack of the beer will sell for $10.45 at select LCBO stores and lcbo.com starting this month, according to a release.

As part of the launch, every No Name six-pack will be part of Ontario Premier Doug Ford’s “buck-a-beer” program, and will be selling for $6.60 including a deposit during the Family Day long weekend. The promotion will also be run throughout select weekends during 2019.

“When we piloted ‘buck-a-beer’ to Ontarians last fall, the results were unbelievable,” Loblaw’s No Name Senior Vice President Ian Gordon explained. “We had record-breaking sales and incredible consumer feedback. It was an easy decision to bring the No Name brand to this category at this price.”