The fight to keep French’s ketchup on shelves has reached a end. Loblaws announced that the grocery chain has reversed their decision and will continue to stock the ketchup at all of its stores (including Zehrs, No Frills, Superstore and more).
Last week, the grocery chain announced it would stop stocking the product due to the unpopularity among customers.
Loblaws’ recent change of heart came from public outcry. The knowledge of French’s ketchup being made with tomatoes grown in Leamington, Ont. (where Heinz seized production in June 2014 after over 100 years) sparked online action to protect the product.
Overwhelmed, French’s president Elliott Penner told CBC:
“We’ve done this for a long time and I don’t think I’ve ever seen a public outcry like this before. It really shows you how much power consumers have when they want to be heard, and they’ve been heard. We’ll always be indebted to them for that.”
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Main image courtesy French’s website