Mumford & Sons will not be joining the “music revolution”, as they made crystal clear in a recent interview with The Daily Beast.
When the topic of Jay Z’s TIDAL came up, front-Mumford Marcus had a lot to say. If you’re unfamiliar with Jay Z’s new music streaming service, in the words of Marlow Stern of The Daily Beast – it’s “the $20-per-month artist-owned streaming music site offering high-fidelity audio and exclusive video clips to gullible starfuckers that was unveiled in a gaudy, live-streamed circle jerk wherein a murderer’s row of multimillionaire artists—Jay Z, Beyoncé, Rihanna, Madonna, Jack White, Daft Punk, Kanye West, etc.—proclaimed they were out to ‘forever change the course of music history’ before signing a declaration of independence.”
Marcus appears to be on the same team, stating:
We wouldn’t have joined it anyway, even if they had asked. We don’t want to be tribal. I think smaller bands should get paid more for it, too. Bigger bands have other ways of making money, so I don’t think you can complain. A band of our size shouldn’t be complaining. And when they say it’s artist-owned, it’s owned by those rich, wealthy artists.
We don’t want to be part of some Tidal ‘streaming revolution’ nor do we want to be Taylor Swift and be anti-it. I don’t understand her argument, either. The focus is slightly missed. Music is changing. It’s fucking changing. This is how people are going to listen to music now—streaming. So diversify as a band. It doesn’t mean selling your songs to adverts. We look at our albums as stand-alone pieces of art, and also as adverts for our live shows.
What I’m not into is the tribalistic aspect of it—people trying to corner bits of the market, and put their face on it. That’s just commercial bullshit. We hire people to do that for us rather than having to do that ourselves. We just want to play music, and I don’t want to align myself with Spotify, Beats, Tidal, or whatever. We want people to listen to our music in their most comfortable way, and if they’re not up for paying for it, I don’t really care.
Smaller bands have a better opportunity in the music industry now than they’ve ever had, because you don’t need to have a record deal to have your music listened to worldwide. It’s democratized the music industry. So as much as it sucks, and they need to figure out how to represent people fairly financially, you’ve never been able to get your music.
What do you think of TIDAL? Let us know in the comments.