A Stranger Things-themed bar in Chicago is being kindly asked to close its doors by Netflix, due to copyright issues. The bar, called ‘The Upside Down,’ originally opened its doors in August as a pop-up shop and quickly became a success.
The bar’s decor featured themes from the show, including the Christmas-light alphabet wall that Joyce uses to contact Will. They also carried Stranger Things-themed drinks, including a syrup-flavoured cocktail called “Eleven’s Eggos.”
The problem was that Netflix didn’t actually give the bar permission to use Stranger Things as a theme, so the network has kindly asked it to close. However, the letter that Netflix sent is circulating online because it’s probably the most cheerful cease-and-desist letter in existence. Read the body of the letter below.
“My walkie talkie is busted so I had to write this note instead. I heard you launched a Stranger Things pop-up bar at your Logan Square location. Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up. You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build.
We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September and (2) reach out to us for permission if you plan to do something like this again. Let me know as soon as possible that you agree to these requests.
We love our fans more than anything, but you should know that the demogorgon is not always as forgiving. So please don’t make us call your mom.”
Needless to say, there were no hard feelings left between the bar owner and the streaming service.
“It’s been so much fun for us & for fans of Stranger Things & has even introduced the show to new fans here in Chicago who weren’t aware of the show before visiting the pop-up,” manager Jared Saul wrote in an email to DNAInfo Chicago.
The Upside Down will stay open through October 1, which is the bar’s scheduled closing date.