Shoe giants Nike have just given ‘the Big Smoke’ some serious love. Yep, this is the latest plot point in the recent narrative of Toronto the uber-trendy North American urban centre. From the Toronto Blue Jays post-season run, a solid Raptors team, The Weeknd, and ‘The 6 God‘ himself, Toronto has certainly seeped into the pop cultural spotlight for a long, hot minute.
The shoe – called “The 6” – is a classic Air Max 1 and was designed by Canadian. Here is what Nike had to say.
For over 20 plus years, the Air Max 1 silhouette has served as a canvas for countless treatments, cementing its status as a footwear and pop-culture icon. Recently, the city of Toronto has also earned pop-culture accolades, thanks to a cultural renaissance that spans sport, music and entertainment. To celebrate the entities’ respective renown and the capital’s celebrity as “The 6,” a reference to the city’s six boroughs, Nike Sportswear tasked a Nike designer with Canadian roots to design a colorway of the shoe that Torontonians can call their own.
The shoe’s Toronto-specific features include rubberized coating on the all-white outsole and airbag. Designed to prevent cracking, it is a first for the Air Max silhouette. Additionally, Tech Tough coated leather, buck leathers, technical woven textiles and a waxed lace, exclusive to this release, help combat cold, wet Canadian winters.
The shoe’s sock liners are inspired by the Aurora Borealis, or Northern Lights, best viewed in the Canadian North, the heart of the Auroral zone. Meanwhile, the graphic on the sock liner features Toronto’s architectural claim to fame: the iconic CN Tower, which stands at the center of the city.